The site first. Then whatever the site starts sending you.
Fixed fee agreed before work starts, and you own the code and the hosting at the end. Most jobs stop at the first one, which is fine.
See your trade rebuilt →Websites
Fixed fee · structure first, design secondBuilt on the structure the best firms in your trade share, worked out by reading them before anything is designed.
- The best and worst sites in your trade and metro, read the way a customer does
- What all the good ones have and none of the bad ones do. That becomes the page
- Several directions to pick from, never one comp to approve or reject
- Fast on a phone in a driveway: no page builder, no plugin stack, no monthly platform fee
- Repository, hosting and domain in your name at handover
Native Apps
iOS, Android and Mac · shipped under your accountFor the part of the job that happens on a roof, in a unit, or at two in the morning. Most businesses don't need one.
- Photos, notes and signatures captured with no signal, synced when the truck has bars again
- One place for the crew's day instead of a group chat and a clipboard
- Native where it earns it: camera, offline storage, notifications. Web where it doesn't
- Published to your own developer account, under your business's name
- Same care plan as everything else, or hand it to your IT
Back-Office Systems
Built for you · running inside a weekA new site sends more enquiries. This is what catches them, maintained so it doesn't quietly rot six weeks after launch.
- Every enquiry logged and attributed, so you know what the site is worth
- Stale enquiries chased, drafted for your approval
- Morning brief: the few things that need you, replies drafted
- One page for where the pipeline, the schedule and the money stand
- Monitoring, fixes, and one improvement a month
Quotes and proposals take two days, because one person writes every one from scratch.
The same client details get typed into three systems by three people, and by Friday they disagree.
Lines nobody has reviewed since whoever chose them left. One costs more than a part-time salary.
An operations audit, fixed fee, report inside five business days.
Some businesses have plenty of enquiries and no hours left. What helps there is a costed picture of where the manual work sits and what it's worth to fix.
Book an operations audit →- A 60–90 minute walkthrough of how the business runs. Bring the software bill
- Top five opportunities ranked by hours saved against effort, each with a price
- What you rent monthly and use a fifth of, with the break-even maths
- A "do not automate" list: what looks automatable but isn't worth the money
- Optional half-day with the team, if the fix is a habit rather than software
- The fee credits in full against anything booked in the next 30 days
Build you an app you don't need
An app is right when the work happens away from a desk and away from signal. For most firms it's a more expensive website, and we'd rather say so before there's a deposit.
Anything compliance-heavy
Payroll, tax filing, accounting of record, clinical records, or anything putting protected health information through a system we built. That stays with the software carrying the liability.
Replace software that's good value
Plenty of what you pay for is cheap for what it does, or worth it because everyone else is on it. We'll say so.
Sell you a build the numbers didn't justify
If your site works and your week isn't drowning, we'd rather say so than invoice you for a project neither of us believed in.
We read every email, whether or not there's a role open.
We stay small on purpose, so we hire rarely. When we do it's someone who can sit with an owner in the morning and ship in the afternoon.
Tell us what you build →- Designers who can build it, engineers who care what the type is doing
- People who can explain a trade-off to a roofer without saying "stack"
- Work you can point at: a repository, a live site, something you finished
- Remote is fine. We're in Brooklyn, and on site in New York when it's needed
- No formal openings most of the time, no application form, and we always answer